A WOMAN-OWNED AND LED PAYMENTS PROCESSING AND CONSULTING COMPANY
Formed in 2017, Payfurther is rooted in the extensive industry experience, entrepreneurial drive, and principled approach to business of its Founder, Laura Barnes. After serving nine years as a Territory Manager with Heartland Payments Systems (and excelling in that position), Laura opted to pursue her own business direction.
Over time, Laura had come to realize that merchants required a more progressive payments partner—one that was able and willing to explore options that were merchant and customer-focused. She determined there was considerable space in the payments industry for a partner willing to occasionally go outside the box, whether related to sponsor banks or technology options. She clearly heard the call for a payments partner that was even willing to be an objective listener and serve in a consultative capacity.
Payfurther strives to do all that, while restoring confidence and a collaborative, partnership relationship between merchants and their payment processor—a relationship based on core values of respect and solid business ethics.
That’s probably why Payfurther, one of just a handful of woman-founded and led Independent Sales Organizations (ISOs) in the U.S., is quickly becoming one of the payment industry’s fastest-growing processing and consulting companies in the country.